Work Experience

Growth Marketing Intern

Castlery

May 2023 - Aug 2023

Analyzed affiliate performance using Impact.com, reducing affiliate costs by 70% by filtering out low profit-generating partners, significantly improving ROI.
Conducted in-depth competitor research with SEMrush and created visually engaging presentations with Tableau to support strategic decision-making.
Tracked campaign performance metrics with Power BI, identifying optimization opportunities to boost engagement and conversion rates.

Marketing & Event Intern

Huawei Enterprise

May 2022 - Aug 2022

Co-planned a high-profile cocktail event at the ArtScience Museum, hosting 40+ VIP clients, including the CEO and directors of Marina Bay Sands, to enhance client relations.
Coordinated with third-party suppliers for venue logistics, event setup, and staff allocation for an annual event attended by over 1,000 guests, ensuring seamless execution.
Acted as the main point of contact during events, managing client requests and resolving last-minute issues to ensure a smooth experience.

Marketing Director

SMU Barworks

Nov 2020 - Dec 2021

Developed and executed dozens of EDMs and social media campaigns, consistently attracting over 200 students to each event.
Launched a new Instagram segment that boosted follower count by 50%, significantly increasing the club’s online visibility and engagement.
Designed targeted marketing strategies tailored to diverse student groups with varying levels of bartending knowledge, enhancing event relevance and participation.

Marketing & Sales Intern

Weekend GoWhere

Dec 2019 - Apr 2020

Achieved the highest sales record among 7 interns, surpassing individual targets by 64% in the first month, ranking 6th in sales among 20+ full-time employees.
Designed over a dozen WhatsApp marketing posters and messages, increasing customer engagement by 16%.
Quickly mastered all sales materials within the first week, enabling effective customer interactions and maximizing sales opportunities.

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